CARGOCONNECT-MAY23 - Flipbook - Page 77
FMCGCONNECT 2023
“Using data to be able to examine supply trends coming into the production environment
makes it easier for us to respond to any and all changes, as they occur. Technology is the
key to having this full view of the supply chain, from demand planning through S&OP,
production and shipping, with all the concomitant data that goes with this view. Supply
chain data analytics helps us to collect and organise historical data for a clear picture of
what happened in the past. It helps us measure performance and evaluate patterns across
the supply chain, from suppliers to logistics to retailers and point of sale.”
KEYUR DOSHI
Head– Logistics and Plant HR, Vadilal Group
“Supply chains today incorporate several intricate and unplanned twists and turns. These
when leveraged accurately result in great returns, however when not optimised, could lead
to risks and revenue loss at each stage. Supply chain costs are therefore at an all-time risk
due to this. Today, most supply chain managers are under the constant pressure to reduce
costs, improve supply chain efficiencies, and enhance revenue margins. It is therefore
critical to align business value including customer experiences, profitability, compliance
and resource utilisation with efficient supply chain planning. This can eventually impact
the final organisational outcomes.”
AJITH JOHN
Head– Planning, Logistics and Customer Service, General Mills (MODERATOR)
“Modern supply chain optimisation takes the planning process a step further than traditional
supply chain management by integrating data from relevant internal and external sources to
create a real-time view of the key factors shaping supply and demand. Capturing streaming
data allows supply chain managers to analyse point-of-sale (POS), inventory, and production
volume data simultaneously to easily spot misalignments in supply and demand trends.
This, in a way, informs when to put products on sale or launch new offerings to harmonise
consumer demand with current supply capacities.”
RAYAPATI SRINATH REDDY
Vice President– Supply Chain, Nourishco Beverages, (Tata Consumer Products)
“Supply chain has now become a product in itself. Organisations are now being formed on
the basis of this concept and an integral part of overall business strategy. For instance, for
a hyper-local delivery company that offers hyper-personalised supply chain experiences at
scale, the supply chain is now the foundation on which its business is built, the only engine
for its continued growth and profit. The growth of third-party logistics organisations,
strategic alliances and partnerships has also been significant. To deliver on that, the supply
chain — and the broader supply chain networks — must become much more agile, resilient
and sustainable. That’s the recipe for success in the coming years.”
ANIL SYAL
President, Safexpress
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