CARGOCONNECT-MAY23 - Flipbook - Page 80
FMCGCONNECT 2023
PANEL 4
T
he fourth panel titled ‘KEEPING A HAWKEYE ON GAMECHANGING INSIGHTS
THROUGH TECH PROWESS’ focussed
particularly on the twin objective of
adaptability and adjusting to complex patterns
of the consumer and market. Historically, supply
chain factors such as production levels, rawmaterial purchases, transport capacity, etc. were
determined through a careful examination of
historical patterns of demand. Now, however, this
simply isn’t feasible. Also, determining consumer
demand isn’t as simple as it once was before
because markets are more volatile today and it
isn’t just as simple as looking at the historical
patterns of consumer demand. Because of the
scale of these shifts, it’s hard to predict what
consumer demand will look like five or ten years
down the line. Amid such an environment, the
only way forward for an organisation is to think
like a start-up and scale like an enterprise – and
good-quality data is the key.
The panellists were felicitated by Vipan Jain, Advisor- Logistics, Ethics Group
80 | CARGOCONNECT MAY 2023