The CEO Forum Group Magazine Business 2023 (1) - Flipbook - Page 11
CEO, Cognizant
every associate at Cognizant to look for something
uniquely
incremental,
something
adjacent,
something which is not in their charter. We invest
in the brightest ideas, move onto rapid prototyping
of those opportunities, and then present them to
clients.
“I believe reputation is not a
sprint, it’s a marathon where you
consistently, and in a predictable
way, deliver results.”
In just a few months, we have collected over 50,000
Bluebolt ideas, and we have a sizable number of them
under rapid prototyping which we will translate
into client value. As we do this bottom-up, we also
create a top-down engineering so that the top-down
engineering kind of translates the last mile needed
for that innovation to be put into production. We also
do a top-down search to look for the big ideas from
many small ideas. As you track the small ideas, you’re
going to see repeatability, a trend pattern. If you
follow the trend pattern, the repeatability, and all the
other insights you get out of it, you can then create a
big idea out of the small idea.
Creating those bridges to translate small ideas into
repeatable ideas, and translate those repeatable ideas
into big ideas, is uniquely a Cognizant initiative.
And I think if we can really successfully engage all
350,000 of our employees in that innovation engine,
we will have a significant impact on our clients.
I was recently speaking with a CEO, and I
mentioned Cognizant. They said, “Oh, we
work with Cognizant, and they are absolutely
incredible.” And so I wanted to ask you about the
concept of reputation. How do you maintain the
reputation when the world is moving so quickly?
Reputation
comes
from
accountability.
Accountability comes with a level of responsibility.
Reputation comes from predictability and your
ability to hold to what you actually commit. It comes
from under-promising and over-delivering to the
needs of your clients, constituents, and employees.
Building that trust and building that goodwill with
those stakeholders is what will drive reputation.
www.theceoforumgroup.com The CEO Forum 9