The CEO Forum Group Magazine Business 2023 (1) - Flipbook - Page 36
Dennis Devine
“Our collaborative partnerships evolve to rise to increasingly
high standards for seamless and high-convenience experiences.”
We’re different from a typical financial institution
due to our platform, accountability structure and
financial model. Traditional U.S. financial services
organize around fees and shareholder value. Over
the last decade, banks have charged more in fees than
they have paid in interest on savings. At Alliant, our
distinctive business model is exactly the opposite.
Our digital-only and credit union structure continues
to pay a multiple of interest, and we eliminated
overdraft and NSF fees. The fundamental difference
between us and a shareholder value-driven bank is an
obsession with doing what is right for our members
and our ability to do it in every U.S. state through our
all-digital platform.
Alliant as an employee benefit to their staff know
they can do so in partnership with a purpose-driven
organization that will put their employees’ needs first.
There are thousands of credit unions. Alliant has
earned national media attention for its position as
one of the nation’s top credit unions in renowned
publications such as The Wall Street Journal, CNBC
and numerous others in the industry trade and
traditional media. They’ve taken note because of
Alliant’s structural competitive advantage being a
national digital credit union and publicly declaring
our focus on serving our members.
Digital customers do their banking on their terms
when convenient for them. One of the critical things
Alliant measures is whether the customer can do
everything they want while on a digital device. When
you have a financial institution with branches and a
digital platform, there’s always tension in terms of
the “bricks versus clicks” experiences; we don’t have
that problem and can shape customer experiences
solely as a digital organization.
Talk about your corporate partnership model.
Every talented leader at Alliant works dynamically
to make the digital credit union experience
happen seamlessly. The transformation involves an
innovative culture, strategic partners and skilled
people who are all experts in their respective fields.
It’s an exciting time to be innovating from our unique
market position.
Alliant presents as a company wellness partner by
providing financial services and products to large
employers at no cost to them. This may sound too
good to be true, but it’s a win-win-win relationship.
The employee enjoys an employer-provided benefit
that helps them keep more of their hard-earned
paycheck; the employer gains goodwill from their
employees at no cost to their bottom line; and we
expand our membership.
These partnerships, known as Select Employee
Groups (SEGs), form the foundation of our corporate
partnerships. Employers who want to introduce
34 The CEO Forum www.theceoforumgroup.com
What everyone really wants to know is how do you
create exceptional service in a digital setting.
The significance of digital is that you can measure
so much, from what customers want, to how they
behave on our site and what online offerings they’re
considering. In a great digital experience, the
customer has complete control over what they want,
which is vital as people spend more time than ever on
their devices.
Talk about culture and specific things you do.
Culture always starts with the people, a clear
vision and a purpose. There’s a myth that a digital
transformation involves bringing in a digital
team and having them do great work to augment
your existing strategy. Fundamental digital