The CEO Forum Group Magazine Business 2023 (1) - Flipbook - Page 8
Ravi Kumar S
“Technology is moving from being an enabler—a non-core
capability for enterprises—to being at the core and embedded
into their products and services.”
client’s goodwill much better than others, and helped
to make us sticky with a unique value proposition.
being agile, adoptable, and ambitious, we do that
much better than others.
In the last 30 to 40 years, technology has been
an enabler to business. Now, technology is the
business. Every industry is a technology industry,
and software is the new alchemy for every business.
So in today’s golden era for technology, our expertise
at the confluence of industry domain and technology
strong differentiates our company.
The third differentiator is client centricity. Because
of our fast growth and the way we have co-innovated
with our clients, we have uniquely high client
centricity, and we thrive on it. We use that as a way to
innovate with our clients.
“We are a big-small company
with an entrepreneurial spirit.”
A second differentiator is that Cognizant is a “bigsmall” company. Over the years, to support our
accelerating momentum, we ran the company with
a growth mindset and an entrepreneurial spirit.
It’s interesting because most companies which
are entrepreneurial in nature are small. We are a
big-small company with an entrepreneurial spirit,
proving that it is possible to build an organization
that is both disciplined and enterprising. We take
the substantial scale and resources of a big company
with the entrepreneurial spirit of a small company
and bring that combination together for our clients. I
think it is completely game-changing.
It also equally allows us to sense emerging trends,
incubate them, scale them, and industrialize them.
Let me explain. In the technology space, you have a
bunch of big tech companies, which are innovating,
and you have tech services and consulting firms,
which are riding on the tech waves. So how do you
sense, incubate, scale, and industrialize solutions?
Because of our entrepreneurial spirit that emphasizes
6 The CEO Forum www.theceoforumgroup.com
So these three traits define Cognizant, and I’m
confident that, by maintaining them, we will stay
differentiated in a largely undifferentiated space.
So with these three differentiators, what do you
see is the future of technology, and how it will
power business and Cognizant in the coming
years?
Robert, technology is moving from being an enabler—a
non-core capability for enterprises—to being at the
core and embedded into their products and services.
We believe that shift is going to make companies like
Cognizant more relevant than ever before.