INTHEBLACK April 2022 - Magazine - Page 16
GET SMART
// FAS T F O C U S
STORY NIGEL BOWEN
AT A
GLANCE
New payment methods
and social media’s
increased capacity
for driving online
purchases have led to
social and contextual
commerce being
hailed as the “next
big thing” in retail.
RETAIL
GONE SOCIAL
S O C I A L C O M M E R C E I S T H E U LT I M AT E I N E F F O R T L E S S
SHOPPING. NO PURVEYOR OF GOODS OR SERVICES CAN
AFFORD TO IGNORE IT MUCH LONGER.
16 ITB April 2022
Mainland China leads
the way in social
commerce, but the
concept is growing in
popularity across the
US and Australia.