INTHEBLACK April 2022 - Magazine - Page 52
F E AT U R E
// PA C K A G I N G I N D U S T RY
Right: Cavallo Winery
Exile wine label by
Luca Toni on
99Designs.
AT A G L A N C E
Australia’s packaging
industry is expected to
expand at an annual
growth rate of 1.2 per cent
over the next two years.
The industry has been
shaped significantly by
shifts in the standard retail
experience during the
pandemic that have driven
an added emphasis on
brand experience, where
in many cases parcels in
the mail are a business’s
only chance of a physical
interaction with
consumers.
Sustainability is another
key focus, with consumers
preferring brands that
prioritise recycling, reuse
and recovery of their
packaging while lowering
their use of plastic.
52 ITB April 2022