INTHEBLACK December 2021 - Magazine - Page 32
F E AT U R E
// H O L I D AY E C O N O M Y
HAPPY
HOLIDAY$
M A J O R B R A N D S A N D R E TA I L E RS A R E W E L L AWA R E O F
T H E ST RO N G L I N K B E T W E E N H O L I DAYS A N D SA L ES.
S H O P P I N G E V E N TS CA N H AV E A ST I M U L ATO RY
E F F E CT O N T H E E C O N O M Y, B U T T H E C O N STA N T CYC L E
O F D I S C O U N T I N G C O M ES W I T H A M E AS U R E O F R I S K.
STORY CAMERON COOPER
The 2021 Christmas window
displays at London’s Selfridges
department store are themed
around ‘Christmas of Dreams’.
32 ITB December 2021