INTHEBLACK February 2022 - Magazine - Page 55
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Growing a
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“Know your market. The most difficult
thing is to listen to negative feedback
and not take it personally. People are
generally nice and try to sugarcoat
everything, but keep asking them
for the bad news so you can improve
your product.”
is working on an expansion to its pet
treats range, and is about to launch a
main meal product and a grooming line,
as well as making plans to side-step into
pet advisory services down the track.
International expansion will rely on first
proving value to, and securing, investors.
“While we know the pet industry is
dominated by some very serious, what
we call ‘Big Pet’ players, we think the
trend to plant-based and inspect protein is
such a persuasive trend that ‘Big Pet’ will
inevitably have to comply at some point,”
says Moyan.
“We understand some companies are
already doing some work around this…but
us nimble guys can open up little niches
and try to get the beginnings of changing
people’s behaviour and mindsets around
plant-based and alternative proteins.”
While their price point is at the upper
end of the market, Moyan is confident in
TBH Pets’ consumer base – people who
want high-quality, ethically sourced and
healthier food for their pets.
intheblack.com February 2022 55