INTHEBLACK February 2022 - Magazine - Page 34
F E AT U R E
// E T H I C S A N D 4 I R
MAKING
TECH FAIR
D ATA - D R I V E N T E C H N O L O G I E S A N D
ARTIFICIAL INTELLIGENCE (AI) ARE
POWERING OUR WORLD AND REMOVING
T H E F R I C T I O N F R O M E V E R Y D AY L I F E .
How can you ensure that the algorithms that help power
your business are developed in a manner that is fair? To
what extent can you explain them to your clients?
The World Economic Forum’s Global Future Council
on Artificial Intelligence for Humanity proposes 10
practical interventions for companies to employ to
ensure AI fairness.
ASSIGN RESPONSIBILITY FOR
AI EDUCATION
TEST AI FAIRNESS BEFORE ANY
TECH LAUNCHES
DEFINE FAIRNESS FOR YOUR
ORGANISATION
COMMUNICATE YOUR
APPROACH TO AI FAIRNESS
ENSURE AI FAIRNESS ALONG
THE SUPPLY CHAIN
ADD AI FAIRNESS
AS A BOARD MEETING
STANDING ITEM
CREATE AN HR AI FAIRNESS
PEOPLE PLAN
EDUCATE STAFF AND
STAKEHOLDERS THROUGH
TRAINING AND A “LEARN BY
DOING” APPROACH
DOCUMENT EVERYTHING
MAKE SURE THE
EDUCATION STICKS
Source: The World Economic Forum’s Global Future Council
on Artificial Intelligence for Humanity
34 ITB February 2022
TAKING OWNERSHIP
Anju De Alwis CPA, managing director of
education institute Ultimate Access in Dubai, and a
member of CPA Australia’s Ethics and Professional
Standards Centre of Excellence, says business leaders
must develop an understanding of the technology
they employ, including the risks it presents.
“This responsibility doesn’t sit solely in that
IT domain,” she says. “The ethical principles for
accountants are based on five key areas – integrity,
objectivity, professional competence, due care,
confidentiality and professional behaviour. These
principles should be the foundation for how
we approach technology like AI, because they
encompass transparency, accountability and fairness.”
Nair says leadership must come from the top.
“We’re starting to see the emergence of roles like
chief ethics officer and chief innovation officer,”
he says. “They must work together with the
CEO, CTO and CFO to put in place a foolproof
governance system to mitigate risks. I think if you
don’t do that, it will undermine the firm’s credibility
and accountability and responsibility.
“This confluence of technology requires a
confluence of leadership styles to address a
fast-changing global economy powered by
science, technology and innovation,” adds Nair.
Top left: US Secretary of
State Antony Blinken
addresses the gathering at
the National Security
Commission on Artificial
Intelligence Global
Emerging Technology
Summit in Washington DC
in July 2021. The summit
addressed challenges and
solutions with cyber and
emerging technologies
across government,
international organisations.
Above: The 4th Global
Artificial Intelligence
Products Application
Expo in Suzhou, China,
in September 2021.
Top right: Moscow’s
Mezhdunarodnaya metro
railway station is trialling
Face Pay facial
recognition technology to
allow passengers to pay
their fares.