INTHEBLACK July 2022 - Magazine - Page 33
Above: Dean Morrison CPA in
conversation with a colleague.
and clubs) and large-scale corporate events, all by virtual
connection. After a successful pre-seed round capital
raise, Morrison started working full time on LassWho in
May 2021, setting up the business, engaging key vendors
and selecting talent for his start-up.
“When conducting early round fund raising, you
need to articulate the problem you are solving: What
is so revolutionary or disruptive that should make me
want to invest, is the question you are trying to answer?”
Morrison says.
“We now have a fully integrated website that captures
top-of-funnel traffic for all target audiences, and sitting
alongside it is our app with both platforms built on
industry-leading ‘React’ platforms.”
The platform now boasts many other keynote speakers
and industry experts covering topics such as leadership,
inspiration, empowerment, resilience and motivation.
LassWho carries a tiered fee structure that is
determined by the speaker, which usually depends on
their profile, experience and the impact they have made
throughout their career. Prices range from A$60 to
A$22,000 depending on the booking type (individual
or group size).
The list includes people who have overcome the
most extraordinary and unimaginable situations. Some
have conquered mountains or swum across great seas.
Morrison wants the “fan” – be they an organisation or a
person – to come out of the experience wholly inspired.
The initial target markets are the UK, Australia, New
Zealand, Hong Kong and Singapore, but Morrison
plans to take LassWho global.
There are other sites across the world with similarities
to LassWho, with well wishes and shout-outs from
celebrities predominantly on a pre-recorded basis.
Morrison wants LassWho to offer a much deeper
experience, where people are left with a long-lasting
memory that is impactful.
“These moments are unlike others,” says Morrison.
“They are not temporary, but designed to leave an
indelible, deep, fixed memory in those who take part.”
intheblack.cpaaustralia.com.au July 2022 33