REVEALED-8-January-2023 - Magazine - Page 10
A WAY FORWARD FOR THE INTIMATE APPAREL BUSINESS
WOMEN’S INTIMATE APPAREL DOLLAR VOLUME
Source: The NPD Group Consumer Tracking Service 9ME September 2022
Bright Spots for Spending: Events and
Travel
We will continue to see a focus on stepping
out the door for social events, dining
out and traveling. The pandemic left an
imprint of lost time, and we will continue
The industry should
focus on versatile
options for the beach
and bar.
to make up for it. In this spirit, occasion dressing will move into
the spring and summer. While the consumer may want to get
away with last year’s dress, she may be drawn to new smoothing
and shaping benefits offered to enhance her outfit. Leaving
the peak of the pandemic in our rearview mirrors, travel will
also continue to be a focus area. For the consumer on a tighter
budget and looking to get more bang for her buck, the industry
should focus on versatile options for the beach and bar, helping
the consumer to save money and space in her luggage.
REV E A LE D - T HE WINT E R IS SU E #8
Despite some headwinds coming our way, there are
still plenty of opportunities available in the intimate
apparel space. These opportunities center around
creating products that meet the full spectrum of the
consumer’s usage occasions, in a brand appropriate
way. Brands that are winning find compelling solutions
and products for the entire wardrobe. Whether offering
her affordable options, or high-end luxury, relating to
her sense of joy is at the core of this industry.