REVEALED-8-January-2023 - Magazine - Page 12
Elie Saab
Launches Lingerie
with Aubade
BY CAROLINE TALBOT-CROSDALE
Elie Saab is entering
the lingerie market.
The Lebanese designer, known for his red
carpet designs, intricate ready-to-wear
and Haute Couture, has partnered with
the French brand Aubade to create Saab’s
first lingerie collection.
“ We are the one who pursued him”
Samar Vignals, Aubade’s brand and
product director, tells Revealed. “ We
consider him to be an exceptional
creator. And his target customer — a
sophisticated, glamorous, feminine and
seductive woman — matches the Aubade
customer.” She adds: “Both universes
meet around that strong woman.”
Aubade, a division of the Swiss group
Calida, is known for collaboration with its
designers. Previous capsule collections
have been created with Iris Van Herpen,
Christian Lacroix, Viktor and Rolf and Karl
Lagerfeld.
This collaboration is exceptional because
of its intricate embroideries, sculptural
silhouettes and luxe execution. When
these creations are delivered, it will be
an 18-month process, going against the
widespread desire for “Fast Fashion.”
The teams of Aubade and Elie Saab met in
REV E A LE D - T HE WINT E R IS SU E #8
This collaboration is
exceptional because
of its intricate
embroideries,
sculptural silhouettes
and luxe execution.