REVEALED-8-January-2023 - Magazine - Page 14
In the Swim:
BY JENÉ LUCIANI SENA
It’s the right time to be in the swim — the swimwear
business that is. It’s a sector with explosive
growth, exceeding forecasters’ expectations by
reaching $23 billion in sales in 2022 alone. And
then there’s the innovation. Swim appears to be
where it’s at.
We’ve seen celebrities like Bella Hadid turning
their one-piece bathing suits into bodysuits,
sparking a trend and a true crossover into the
apparel category — and even people walking
down the streets of New York City donning their
bikini tops with a pair of palazzo pants and a
Not bad for a clothing category that is only useful
part of the time in many spots across the country.
While swimwear is having a fashion moment, it’s
also having a moment of practicality. Necessity
breeds innovation and that is ever apparent in
the swimwear market.
Here are four trends to watch
for this buying season.