REVEALED-8-January-2023 - Magazine - Page 23
Your Event Checklist
• Brainstorm event ideas. Keep only the ideas
that are on brand.
• Plan a calendar, making sure you have a
variety of sizes of events.
• Allow for enough time to execute plans. No
scrambling at the last minute.
• Engage staff and partners to plan and run
• Keep a record of all event details.
money. Getting them to agree to a robust promotional
sequence is the key to helping them raise more money
(and for you to make more sales). Consider promotion
through all channels: email, social media and in
person. It’s your job to provide the organization with
• Do a post-mortem after every event, record
what worked, what could make the event
• Revisit event files to make the event better
Working with smaller or local charities is better. The
big ones, like the Cancer Society, are bureaucratic
and have so much going on that your event matters
less to them. Build a relationship with a charity that
reinforces your brand. Establishing a regular annual
or semi-annual event will be easier to plan.
If you do it right (and you will), the event will fill your
Establishing repeating events is critical. You’ll
learn from each event and they will get better
each time. In addition, customers will start
looking forward to repeat events. Refrain from
reinventing the wheel each time -- build on your
store with new customers buying to support their
charity. You’ll raise lots of money, boost your sales
and gain new customers. You’ll be doing well by doing
Consumers will likely pull back on their spending
this year. Give them a reason to visit your store and
shop by creating a robust events calendar. Here’s to
a successful 2023.
Want more great ideas to boost your sales in
the coming year? Then join us at Curve New York
Keynote on February 5th. You’ll learn more new and
innovative marketing ideas from this author and a
panel of top lingerie retailers. We hope to see you
LI N G E RI E, LO UN G EW EA R , L IF E ST Y L E | 2 3