REVEALED-8-January-2023 - Magazine - Page 36
Calida and Cosabella
What the $80 million deal means
to the lingerie business
Cosabella is growing.
BY THE CURVE TEAM
The lingerie and sleepwear brand —
E ven b e fore t ha t , Cos ab ella was
statement at the time of the acquisition:
famous for its supportive and size-
spouting out new product categories
“With our long-standing brand expertise,
inclusive bralettes — has been in
and assortments, including swimwear,
we will strengthen the awareness of
expansion mode, newly anchored by
maternit y, ex tended sizes , sexual
Cosabella as a popular lingerie brand in
an $80 million investment and a new
wellness products and male body form
Europe and at the same time will benefit
parent company, Calida Group.
intimates.
from Cosabella’s U.S. market knowledge.
Since the investment by the Swiss fashion
“Additionally, Cosabella provides an ideal
firm Calida Group earlier this year, market
hub to launch our brands Calida and
watchers believe this deal benefits both
Aubade in the U.S. market as an added
players.
value to this deal,” he added.
Calida adds to its growing list of intimate
It sounds like this company is going for
apparel brands and likely takes more
global domination.
control of the global market. Familyowned Cosabella walks away with an $80
And this deal could be a sign of things
million check. Both companies increase
to come for international inner wear
consumer brand awareness as they
companies. Consolidation in the lingerie
expand internationally.
and intimate apparel space is ramping up.
In recent years, larger firms have been
REV E A LE D - T HE WINT E R IS SU E #8
Timo Schmidt-Eisenhart, chief executive
snatching up smaller brands to acquire
officer of the Calida Group, said in a
skills or expertise. Legacy firms often
