REVEALED-8-January-2023 - Magazine - Page 38
benefit from online brands’ digital
expertise or their social following.
Smaller brands can scale more quickly,
thanks to the added resources.
In recent years, Wacoal has purchased
Lively, PVH Corp. bought True & Co. and
Delta Galil acquired Bare Necessities.
Most recently, Victoria’s Secret scooped
is heating up. The entire intimate
In the case of the Calida-Cosabella deal,
consumer awareness of Calida in the
U.S. can be improved. The acquisition
allows Calida to grow consumer
awarene s s in t he U. S . t hroug h
Cosabella, which has both stores and
an e-commerce shop in the U.S. At the
same time, Cosabella will be able to
expand in the European market. The
up d-to-c startup Adore Me.
But it’s not just the M&A market that
COSABELLA
“With our long-standing
brand expertise, we will
strengthen the awareness
of Cosabella as a popular
lingerie brand in Europe
and at the same time will
benefit from Cosabella’s
U.S. market knowledge.”
Timo Schmidt-Eisenhart,
chief executive officer of
the Calida Group
apparel sector is growing, including
lingerie, inner wear and sleepwear.
While lingerie and intimate apparel sales were strong during
Cosabella brand is now available in
some of Calida’s 158 brick-and-mortar
stores worldwide
Calida’s brands include Calida, Aubade,
Elrich and On My Skin intimates,
the pandemic, U.S. sales of intimates, underwear, socks and
furniture brand Lafuma Mobilier and online service business
sleepwear were all up in the first quarter of 2022 according to
Ros. The company was founded in 1941 by Max Kellenberger
The NPD Group.
and Hans Joachim Palmers.
“That is amazing growth for an industry generally considered a
The parents of current owners Guido and Silvia Campello
mature one,” Todd Mick, Intimates Industry Analyst at the NPD
founded Cosabella. Valeria and Ugo Campello started the
Group, said earlier this year at Curve New York. “It shows the
company in 1983 after they immigrated to the U.S. As such,
breadth of growth opportunity available in the intimates business.”
Cosabella has always been an American company.
REV E A LE D - T HE WINT E R IS SU E #8
