REVEALED-8-January-2023 - Magazine - Page 42
NYC to Old Montreal,
in search of Curve Style
along the way
BY KIRSTEN GRIFFIN
It’s a picture-perfect Wednesday morning in
September. It’s sunny and warm - the ideal day
for a 375-mile road trip to Montreal. We could
do it in six hours, but where’s the fun in that?
The Cur ve team is on a mission. We want
to learn what’s selling at retailers in the NY
region firsthand. And perhaps discover some
new brands for the Curve show. Because our final
destination is the site of our first Canadian Curve show in Old
Montreal, our extra-wide SUV is packed. We have props, pop-up
changing cabins for the models, signage, office materials,
printers and other necessary gear. We have a carpool karaoke
playlist, snacks for all and six wheely suitcases of various sizes.
It’s a wonder we all fit, but we put it together like a puzzle.
As producers of a tradeshow and its supporting materials,
we’re experts at figuring it out. We roll with the punches with
flexibility and humor. Bon voyage photos were taken, we jump
in the car and drive north, singing Alicia Keys’ “Empire State
of Mind.” And after traveling ½ mile in one hour, there’s a
collective sigh. It’s going to be a long trip.
REV E A LE D - T HE WINT E R IS SU E #8