REVEALED7-FINAL-PAGES - Magazine - Page 11
She said she went to a
boutique and was treated
to a fitting that took
her through the process,
rather than the process
being thrown upon her.
She described leaving
the fitting room feeling
empowered, which should
be the normal experience
for customers of a
specialty bra boutique.
explanation or apology because it’s the
man who needs help in this situation, and
we probably already helped his sister,
mother, or friend.
We strive to provide a safe place
for women to work and be fitted. I call
that our prime directive because I’m a
geek. And when I say women, I include
cis women, trans women, and anyone
else who needs or feels affirmed by
wearing a bra. . Honoring pronouns and
identities are as important to us as size and skin tone inclusivity.
Empowerment in a bra boutique comes from being open, kind,
and patient because the most important person in the dressing
room is the person looking for professional empathy (and a good
Here are some tips, suggestions, and speaking points:
We explain the process before we ever touch a client and we
always ask permission to touch them. This establishes trust in
you and the process.
“What is your favorite color?”, is one of my favorite ice breakers.
Color challenges can be a blast!
The customer says she has two different sized breasts. Don’t
miss a beat! “Absolutely, we all have sisters, not twins!” You
know the solutions to this situation, share it with her.
When talking about the wire, we call it the “wire smile”. When a
bra fits great, that smile is there! This also helps when having
to talk about sister sizing.
What do you do when you feel that the client is beginning to get
triggered or frustrated? Think about calming the situation. My
process to establish peace is set by my voice. I take a cleansing
breath, lower the volume of my voice, open my eyes, and relax
my shoulders. It just so happens that is the same process I use
for my bowling game.
She’s not a mannequin, she is a human being. Back-fat is just
her back. Is she comfortable? Are her boobs where she wants
to wear them? Is the bra a great fit? If yes, then go forth and
keep being fabulous.
We all have bad days! It’s ok, but find a way to cope! When in
front of an audience, we used to be told to imagine the audience
in their underwear. Your audience is looking for the right
underwear, so think about farting rainbows and raining lollipops.
Finding your heart when fitting, will make your day so
much more magical. Who doesn’t want a little magic in
PHOTOS: EMILY CROMBEZ
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