REVEALED7-FINAL-PAGES - Magazine - Page 14
BY ELLEN JACOBSON
Take one good idea, research the recipe and the ingredients, add a cup of materials,
cut and sew to taste, bake for 6 months at a compliant facility, visit often and check
carefully, pack and ship when ready, decorate to taste, and market with passion. Then
hope everyone likes it, before you can relax and reinvest.
Although not exactly the same as baking a cake, making a bra has many similarities,
except for the time—it takes forever (or 12 months if you are lucky) and it is far, far
more complex! Each item below is a task that requires many people working together.
It is important to listen, learn, and adapt to feedback from
takes a minimum of 12 months, but it can easily stretch
all the elements in the chain, as each provides valuable input
to 18-24 months. During this process, the monetar y
to enhance product performance, reduce cost, or eliminate
commitment to components, products, and capacity are
complexity. As an example, the Elila 1305 bra has 8 colors,
made many months before goods can be shipped and sold
26 components, 362 patterns, 45 operations, generates 800
to customers or consumers.
SKUs and involves 12 suppliers; so there is a lot of opportunity
Baking (or bra manufacturing) is not for the faint of heart. It’s
for something to go wrong and a lot to get right.
for those committed to bringing the best value in comfort,
In general, and without the impact of global pandemics or
support, and structure to the consumer who will buy again
supply chain disruption, the whole process to make a bra
RE V E A L ED - T HE SU MME R IS SUE #7