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ethics, we all have different priorities and bank accounts.
There will always be someone saying that they can get
the same bra for $50 less on AliExpress. This person is
not your customer so don’t take offense. While quality
lingerie is considered to be expensive, it is our role as
industry professionals to show the value before the
price. People of all sorts of backgrounds are willing to
spend thousands of dollars a year on makeup products.
Surely people are willing to spend their hard earned
money on a product you are selling if they believe in its
importance. People want to buy things they understand
the value of.
Currently, many designers are showing their skills
through informative videos, discussing the process
behind creating their clothes, or the practice it took for
them to be able to get to that level of craftsmanship. All
of this effort to make their customer base understand
the quality and worth of their work is not in vain. That
helps them attract the right audience. In the end, you
can’t please everyone, but your goal is to make sure the
people you can please find you.
Overall, it is important to acknowledge the changes we
are going through as a society and how they impact the
industry. What worked perfectly a few years ago might
not work so well now and we have to become more
creative than ever. For instance, the “buy now, pay later
“ systems have become more common, and they seem
PHOTO: COMICS GIRLS NEED BRAS FOR BROAD LINGERIE
to have gotten even more popular during the pandemic.
If you are selling a luxury product or one that is seen as
expensive by many, such a system can help break down
the cost and make your product seem more reasonable
Community has also been important for people.
Stores that have been silent about important
social issues, or hesitated to show any interest in
inclusivity, have been negatively noticed. Customer
expectations are evolving and it is not enough
anymore to just present a product. Social media is
now demanding that its users, especially business
users, show ideas, personalities, and values in order
to not get buried in users’ timelines.
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