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communication. YouTube is a great place where you can display
Another critical component of my marketing effort is to allow
your message to your customer in the most coherent, direct,
followers to participate in decision-making and interactive
and honest way. YouTube is an excellent library for linking your
polling. Always ask for their genuine opinion, whether it is a
campaigns and reposting information to other platforms. You
discussion about which bikini a customer wants to buy in-store
can use simple product videos and fit guides and create personal
or what color should be manufactured next season. Your
messages to your customers from you, the business owner. You
integrity, passion, and inner world is your best marketing asset.
do not need to be a professional actress or performer; simple
one- to two-minute videos where you speak from your heart
about your business and mission will do!
There are many guides on how to succeed on these platforms.
Some say it is a dying platform and only relates to older users.
So, they say…
Facebook is still one of the most influential and easy-tooperate platforms. Consistent engagement with your customers
The truth is that the speed at which they all develop and grow is
so demanding that a business can sometimes find it challenging
to grow among them. The most convenient option is to find an
expert to run it for you, but they will never be as genuine as
the owner. Stories and Reels are the easiest way to convey your
message with the most impact in the shortest amount of time.
is the key to success. “But how do we engage?” you ask. By
Co-operating with influencing figures is some of the best ways
talking to your customer at eye level. By asking your customers
to expand your base but choose people who align with your
to be part of the conversation. By letting them understand that
branding, mission, and messaging.
they are part of your passion, part of your family once they
choose to follow.
When a person sees her own body represented, like a photo,
Remember, the more genuine and passionate you are
about your business mission, the more your followers and
customers will be loyal to you.
untouched by Photoshop and filters, she immediately believes
you. I use my customers as models and ask their permission
to show how a bra or swimsuit fits. I am sharing authenticity. I
always make sure to photograph my customers in-shop without
showing their faces (both to protect their privacy and to create
anonymity so anyone can relate to their body structure and
shape). I photograph their entire body and face when I run a
campaign organized in a beautiful location with a professional
Organize yourself to get the content to work for you. Set
up a daily meeting with yourself to plan and implement your
communications. Build a calendar seasonally, monthly, and
weekly. Give yourself time limits to get the job done.
A few helpful applications are Canva, Repost, and Hootsuite.
Canva is an excellent graphic design program with easy drag
and drop features to customize your branding. Repost is
to reshare your followers’ and suppliers’ posts, which will
broaden your audience. Hootsuite allows you to schedule
your posts across multiple platforms from one dashboard
Even though the internet has a short-term memory, you
can reuse content you previously created and again and again
to be sure to reinforce your mission, products, and services.
Review what works on your analytics, and where you
get the most likes, followers, and audience views to help
RE V E A L ED - T HE SU MME R IS SUE #7