The Danish Startup Ecosystem Guide - Magasin - Side 13
to create a healthy business and ensure
future competitiveness,” Finn Strøm
Madsen explains.
The IP Matters donation supports
sustainable ideas
In recent years, the UN’s Sustainable
Development Goals (SDGs) have formed
the foundation for many new companies
built on good ideas, which need protection
in order to grow. That is why Plougmann
Vingtoft organizes the annual donation
“IP Matters” in collaboration with the
investor network, Danish Business Angels
(DanBAN). Every year, IP consulting worth
DKK 50,000 is donated to one or more
Danish startup companies that work with
the UN’s SDGs.
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“We cannot save the world with IP
consulting. But we can make sure that the
talented, Danish entrepreneurs, who are
introducing sustainable solutions, get the
support they need to turn their idea into a
successful business. That is exactly what
they will get from this donation,” Finn
Strøm Madsen concludes.
Finn Strøm Madsen
CEO at Plougmann
Vingtoft
Why do IP rights matter?
IPR Protect Important Details
Sometimes it makes sense to apply for IP
protection even though the invention is not
all new. Small innovative details make all the
difference.
IPR Attract Investors
IP rights are the investor‘s assurance that
there is value in the company and that it is
tied to the company and not individuals.
IPR Should Be Part Of An EarlyStage Business Strategy
It may take several years before a patent
is approved. Therefore, IP rights should
be considered at an early stage before
the company publishes its products or
services.
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