The Danish Startup Ecosystem Guide - Magasin - Side 36
NATIONAL CLUSTERS + OTHER CLUSTERS
This article is published in collaboration with Nordic Innovators
3 companies which received
funding with support from
Nordic Innovators
Foto: Nordic Innovators
Nordic Innovators helps
startups find free money
Innovative startups have good opportunities to finance their
development through soft funding. Nordic Innovators helps
navigate the jungle of public funds and application forms.
D
eveloping new technologies and
bringing groundbreaking business models to market are an
expensive task. That is why a wealth of
Danish and European funding schemes
have been established to help innovators
without requiring ownership in return
- so-called soft funding. But it can be a
difficult and time-consuming job to find
the right support programmes, especially
as a startup with very limited resources
in terms of both time and finances.
“However, all startups should consider
soft funding. There are not equal opportunities for everyone, and it usually requires
a certain level of innovation. It is also not
necessarily something you should prioritise - but everyone should at least think
about the possibilities,” says Kristoffer Riis.
As partner and CCO of Nordic Innovators, a consultancy agency that special-
36
ises in helping startups and companies
raise funding from Danish and European
funding programmes, he has in depth
knowledge about the opportunities.
A long-term funding opportunity
With 10 years of experience, Nordic Innovators has a broad overview of the many
funding opportunities in Denmark and
abroad. They use this overview as a basis
for a strategic discussion with startups,
so that their development plan can be
matched with potential soft funding
opportunities.
“What does the roadmap look like and
what do you want to do in the future? We
want to look a bit further ahead because if
you need money now, soft funding is not
the right way to go. It is not quick money,
so it is about looking a year or two ahead
and seeing what developments are in the
•
Tada Medical: DKK 50 million in EU
funding (Eurostars & EIC Accelerator)
•
IO Interactive: DKK 1.2 million
(Innobooster)
•
Airflight: approx. DKK 5 million
(Innobooster)
pipeline and getting it planned in terms
of applications,” says Kristoffer Riis.
Once the plan is in place, Nordic Innovators also has experience in translating the
plans into concrete applications, so that
the chance of getting funding in return of
the hours invested is as high as possible.
“Our customers have knowledge in
their field, and our job is to get that
knowledge into an application. It is
a written process, and sometimes it
also involves pitch training - but in
both cases, we help assure the quality
of the application so that the chance
of success is as high as possible,” says
Kristoffer Riis.
Nordic Innovators
•
Nordic Innovators is a consultancy
firm specializing in applying for soft
funding and public support.
•
The company‘s 65 consultants are
based in offices in Copenhagen,
Aarhus, Bergen and Malaga. From
here, they help young startups
at the idea stage as well as large
multinational corporations.
•
For startups and smaller companies,
Nordic Innovators offers a full-service
model where they help throughout the
process at a fixed price. In addition,
they receive a small percentage if the
application is approved.
Contact info:
info@nordicinnovators.dk
www.nordicinnovators.com
The Guide
