Annual report 2022 - Report - Page 13
13 Annual Report 2022
Maria Pilh Arendsdorf Bengtsen, attorney
Emilie Loiborg, attorney
with data ethics issues.
“Data ethics is essentially about
responsible practices when a company
collects, uses and shares data. It also
influences trust in the company and its
brand externally. Data ethics, GDPR and
the new cybersecurity rules in the NIS2
directive have given rise to a new agenda,
where investors, partners and customers
pay close attention to how companies
handle data. Companies face whole new
demands, from all sides, compared to just
a few years ago.”
And these demands mean that it can be a
competitive advantage have compliance
in order.
“Companies risk having to pay fines for
breaking the rules or ransoms to hackers,
or losing customer trust and thus
revenue. For some companies, having
data protection, cyber security and data
ethics in order may even mean they can
increase their business, as it can help
them differentiate themselves in a market
focussing increasingly on the use of
data,” believes Emilie Loiborg.