WindarPhotonics AnnualReport 2018 All - Flipbook - Page 28
WINDAR PHOTONICS
QCA CODE
For the year ended 31 December 2018
1
Principal 1 : Establish a
strategy and business model
which promote long-term
value for shareholders
The board must be able to express a shared view of the company’s
purpose, business model and strategy. It should go beyond the simple
description of products and corporate structures and set out how the
Group intends to deliver shareholder value in the medium to
long-term. It should demonstrate that the delivery of long-term
growth is underpinned by a clear set of values aimed at protecting
the Group from unnecessary risk and securing its long-term future.
Windar Photonics’ primary vision is to be, and remain, the leading
global supplier of nacelle LiDAR equipment for both the wind turbine
OEM and retrofit markets.
Windar’s core strategy for achieving the vision is focused on the
following core components:
• Competitiveness
• Innovative technology
• Cost-effective operation of the Group
• Power enhancement and cost reduction for the end user.
The OEM market is serviced directly by Windar Photonics, whereas
the retrofit market is serviced through an external global dealership
that supplies Windar Photonics’ products to local Independent Power
Producers (IPPs) and wind farm operators.
The Group’s strategy and key challenges are detailed in the Strategic
Report and the Directors´ Report and Consolidated Financial
Statements.
26
Windar Photonics - Annual Report and Accounts 2018