WindarPhotonics AnnualReport 2018 All - Flipbook - Page 6
BUSINESS MODEL
AND SALES STRATEGY
Windar Photonics has two products, which serve two core customer
groups: wind turbine OEMs and IPPs. The core solutions deliver on
the demand from asset owners for technology which maximises
returns through:
* Increasing the efficiency of extracting energy from wind
* Increasing the efficiency and lifetime of the turbines through
load reductions
* Reducing maintenance costs
OEM Market - WindVISIONTM
Retrofit Market - WindEYETM
Focused on securing multiple OEM
customers which will integrate
Windar’s WindVISIONTM sensor as
standard on new wind turbines.
Selling WindEYETM via distribution
partners to be retrofitted onto
installed wind turbines owned
by IPPs.
Windar adopts a direct sales
approach to this market segment.
WindEYETM is already used by 10
of the top 25 global IPPs.
Integration projects for
WindVISIONTM are already
on-going with the majority of
the top 10 global OEM.
Retrofit market total potential
market represents c. 220,000
units.
With 23-25,000 turbines produced
per year, the OEM market
represents a significant
opportunity.
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Windar Photonics - Annual Report and Accounts 2018