Kultur Publication - Buch - Seite 11
06. LIVING A CULTURE
Nowadays, our culture allows our teams to bring
Culture means different things to different people:
the best work to our clients, giving them the con-
at DAYONE, it’s something we live and breathe.
fidence, space, energy and structure to push for
We believe it’s something that individuals create
the strongest outcomes, as well as having the skills
together—it’s less about coming up with rules and
necessary to deliver exceptional results. In the
guidelines, and more about allowing the space for
client services space, nothing is more important
culture to develop organically, and following its
than fostering an organization and culture; this
lead once this is established.
is the foundation that gives birth to great work,
engaged teams, and high staff retention.
Building our company culture
Consistency is everything when it comes to build-
In addition to client work, we gave them the time
ing a great culture. Culture doesn’t happen over-
to solve them using their understanding of de-
night; teams need the time and space to build
sign. This way, we were able to hand over more
something that’s meaningful.
and more entrepreneurial responsibility, and also
consistently apply design to all aspects of our
At DAYONE, we’re building a sustainable company
company. Some examples of typical tasks? Our
that we hope will withstand the tests of time, so
new business strategy, our communication ac-
our approach has been to set clear expectations
tivities or our application process.
and then take a step back to allow our team to
develop a company culture authentically and
In 2018, we had grown to almost 20 employees
naturally.
and were busy implementing a suitable organizational model. With the lessons learned from our
There are many pillars at play at DAYONE. Design
previous initiatives, it was clear to us that shared
and innovation are at the core of what we do, but
entrepreneurial responsibility should continue to
they’re bolstered by entrepreneurial thinking and
be an integral part of our culture.
action-taking, two pillars we’ve encouraged from
day one (pun intended). That being said, entrepre-
Inspired by a variety of theories of modern organi-
neurial thinking is easier said than done—and the
zational development, we decided that employee
same goes for entrepreneurial action.
participation in overall organizational development
To actually promote these pillars within our compa-
would be the most effective vehicle for building the
ny, we had to take concrete action to ensure they
culture we had imagined when we started back in
didn’t just remain buzzwords. We initially began
2012. Only when every aspect of the company is
by assigning individual entrepreneurial tasks to
designed by employees, for employees can such
project groups.
a philosophy really come to life.
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