Kultur Publication - Buch - Seite 3
Contents
02. Defining positioning and
differentiation
When we realized that the feedback
from our clients was not only about the
good results, but above all about our
empathetic, structured and logical way
of working we understood that asking
ourselves "how" we do our work was the
pivotal moment in becoming super
clear and on point about our positioning.
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01. What is design?
Design is at the heart of our approach
to every challenge and problem whether it's business ideas and models,
digital products, or issues ranging
from the right team organization to
culture development.
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