Kultur Publication - Buch - Seite 4
04. Creating a brand
These days, the name »DAYONE« seems
to make perfect sense. In 80-90% of
our client work, we are working with a
brand new idea, a new challenge, a blank
slate. But the origin story is a little less
perfect. From a business plan competition, to a nightclub event series in
Freiburg, to a scribble in a notebook, the
DAYONE name had its own journey.
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03. Design Innovation as a Service
How can we continue to bring people
on board whilst also ensuring strong
outcomes through consistent ways of
working? This has been an ongoing
point of intense focus for us, as we knew
that with every new hire, our founders
and »DNA carriers« would become less
able to be as involved in the daily
project work and operations in the way
05. Perspectives on sustainability
they used to be.
How did organic growth become a sus-
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tainable company culture? And what
does it actually mean to lead companies
sustainably, apart from the environmental component? Senior Brand and
Communications Manager Annalena
asked our partners Nico and Suzie.
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