1001 Ideas Ebook EN V4 - Flipbook - Page 10
A powerful
question is said to
be hard-hitting when the
answer does not come
so easily.
D- P OWERFUL QUESTIONS
To boost your creativity, you can also use self-coaching methods by
asking yourself powerful open-ended questions. A powerful question is
said to be hard-hitting when the answer does not come so easily, and you
need to ask yourself to think about it. Our first instinct when we are asked
a powerful question is to answer automatically: «Ah, that’s a very good
question».
Here is a sample to play with:
• If there were no financial, spatial, or time constraints, what digital
campaign would you like to put in place?
• If I were Steve Jobs, how would I approach this digital campaign?
• If I were Elon Musk, how would I approach this digital campaign?
• If I were Yves St-Laurent, Coco Channel, or Albert Einstein, how would I
approach this digital campaign?
• What would my 5-year-old want to do with this digital campaign?
• If I were my customer, what would I like to receive as a gift?
POWERFUL QUESTIONS
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