1001 Ideas Ebook EN V4 - Flipbook - Page 13
A PROVEN FORMULA TO BOOST SALES THROUGH
A DIGITAL CAMPAIGN, THE O.V.O. METHOD
Every day, millions of brilliant ideas end up in the trash because
there are insufficient structure and infrastructure to support
them. The same is true of marketing. You might have the brightest
ideas, but if you don’t have the structure and infrastructure to
implement them, it’s a waste of time.
Your ideas are real gems, and it’s a mess if you don’t make them
come true.
To make your visitors step up to the status of “leads” and then
to the status of customers, you must rely on a solid structure.
One simple method that can pay off big is called OVO: Opt inValue-Offer.
Nothing really matters if you don’t have an OVO in place. Ask
yourself the question: How many OVOs do I have in place right
now? What is my conversion rate for each OVO?
Your ideas
are real
gems.
Far too many companies remain in a value-adding mode without
ending up making a clear offer, or simply make an offer without
offering amazing value to their potential customers.
The OVO method thus offers a complete structure to help you
convert a visitor into a lead and then into a customer.
The strategy behind the OVO method is simple: get names and
email addresses, deliver an incredible value, roll out an offer
from a sales page so people can buy something.
A PROVEN FORMULA TO BOOST SALES THROUGH A DIGITAL CAMPAIGN, THE O.V.O. METHOD
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