1001 Ideas Ebook EN V4 - Flipbook - Page 14
THE OVO METHOD, STEP BY STEP
1. Create an opt-in form on a g page or in a form on your website to allow
people to leave their first name and email address in exchange for
extraordinary content. Once people have filled the form, email them the
content you promised them right away (it could be an EBook, a series of
videos, etc.).
2. Three or 4 days later, send them another email with some other really
great content. Be generous! Act as benefactors. Ask yourself: How can
I be seen as the most generous person in my industry?
3. Three or four days after the second email, send them a third email with
other very valuable content. Surprise them! You want your prospects to
be amazed!
4. Three or four days later, send them another email directing them to a
clear offer. If they buy your product or service, offer them the option to
buy more. If they don’t buy, suggest that they buy a cheaper product.
There are plenty of subtleties to enhance your OVO that can help you
increase your sales. Please do not hesitate to contact a local EMPOWER
expert if you have any questions: email us at support@empower.social or
call us at 1-888-885-9970.
THE OVO METHOD, STEP BY STEP
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