1001 Ideas Ebook EN V4 - Flipbook - Page 15
WARNING
The latest research shows a growing weariness on the part of individuals
with regard to sales funnels. This is why California, for example, has
passed an extremely restrictive law to protect privacy, the «California
Consumer Privacy Act». With the growth of Big Data, this is a huge trend
in the marketing industry.
Use your judgment not to bombard your prospects and disgust them
before they can purchase your products or services. This is why you have
to be generous in bringing tremendous value to your prospects if you want
them to even think about buying.
What if you allowed yourself to be creative by turning your OVO into a VOVO?
First, bring high-quality value (V) before requesting opt in (O) with the name
and email address of your prospects, then add even greater value (V) before
ending with a clear offer (O).
Use your
judgment not to
bombard your
prospects
THE OVO METHOD, STEP BY STEP
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