1001 Ideas Ebook EN V4 - Flipbook - Page 9
C- T
HE WALT DISNEY WAY
OF THINKING
The Walt Disney Method (or Walt Disney Strategy) is a method of creativity
that is based on role play. In order to see a situation from different angles,
embody each character or persona, and view the situation through their
lenses.
The Walt Disney
Method is a method
of creativity that is based
on role play.
The three characters are as follows. Play them one at a time,
in this particular order:
• The dreamer. There is no limit to his imagination. He gives himself
permission to think big and to dare.
• The Realist. He is oriented towards the end result and the process of
getting there. He makes sure that the plan to get to the goal makes
sense.
• The critic. He is curious and explores each previous position without
judgment but getting to the bottom of it. It challenges the status quo
and the obvious.
Allow yourself to switch places, or even rooms, to embody each of these
points of view. Take a different piece of paper to write on and describe a
project or idea from the angle of each character.
THE WALT DISNEY WAY OF THINKING
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