Ebook Foot Traffic EN - Flipbook - Page 10
WHAT ARE THE BENEFITS OF GEO-FENCE MARKETING AND
ADVERTISING?
Our FTS geo-fencing service can give you a significant competitive advantage. Here are the advantages for your business of using our
Foot Traffic Service:
Improve your local sales
Local optimization, or the ability to rank high
in local searches, is extremely valuable to
most businesses (SEO).
Increase your analytical skills
If customers are coming to your stores
through your geo-fencing promotions,
there are several metrics that you can
measure, including their sales, how long
they have been in your store, and how often
they visit your business. All of this can be
valuable information that adds depth to
your analyzes.
Improve the customer experience
Another advantage of geofencing is that it
allows data to be collected to personalize
customer offers. It gives you the local
population’s demographics, including the
type of offers they are interested in. If you
look at the purchase history and realize that
local customers prefer a certain product, you
can change your promotions accordingly.
Improve your targeting
With the ability to hyper-target prospects,
you’ll be able to reach people at the right
time and place and engage them with
relevant and timely messages.
Improve your ROI
With geo-fencing, you spend marketing
money on the leads who are most likely to
act and less money on those who are not.
Get a competitive advantage
When thinking about your virtual fence’s
location, think about your own physical
location and all the places where your
customers are likely to be? It might not
always be where you are physical. Geofencing offers the possibility of keeping
prospects away from the competition.
WHAT ARE THE BENEFITS OF GEO-FENCE MARKETING AND ADVERTISING?
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