Ebook Foot Traffic EN - Flipbook - Page 8
HOW DOES GEOFENCING MARKETING WORK?
Our Foot traffic service is divided into five stages:
1
Define specific areas
The first step is to delimit each of the places to target. These barriers can be drawn
around a building, a park, etc., with an accuracy of around 1 meter.
2
Build audiences
When a consumer goes to one of the areas demarcated via virtual barriers, his mobile
device is automatically detected in real-time and recorded in a list called an audience.
3
Push ads to sites your audiences are visiting
Audiences are then used to distribute your advertising messages (videos, banners,
etc.) on different channels. Geo-fencing allows you to follow consumers’ digital
journey in real-time to display your message at the right time.
4
Measure and analyze
Subsequently, we have the ability to measure the number of people who have been
exposed to the advertisement and who subsequently physically move to your stores
or your conversion areas.
5
Finally, we optimize everything with a little Artificial Intelligence.
HOW DOES GEOFENCING MARKETING WORK?
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