Ecommerce Ebook EN V2 (2) - Flipbook - Page 16
BUILDING YOUR STORE AND
CHOOSING YOUR SALES
CHANNELS
Building your store
With a better understanding of search engines, building your
store is next. That means creating high-converting product
pages, writing captivating product descriptions, shooting
beautiful product photography, choosing your ecommerce
color palette, and much more. You can read Empower’s ebook
on website design trends for 2021 for inspiration.
Choosing your sales channels
One of the best ways to reach new customers is to choose
sales channels where they already shop. The right mix of
sales channels depends on your products and your target
customers. Obvious options that can complement and
support your self-hosted store are sites like Shopify, Etsy,
Amazon and eBay.
BUILDING YOUR STORE AND CHOOSING YOUR SALES CHANNELS
I 16