Ecommerce Ebook EN V2 (2) - Flipbook - Page 18
PREPARING TO LAUNCH
Before you launch your new business, shipping and fulfillment
elements need to be addressed, such as:
• Your shipping rates and methods. Are you going to pass the
full cost of shipping on to your customers or will you offer
free or flat-rate shipping to absorb some or all of the cost?
How will you get orders to your local customers?
• Product weights. To streamline the process, measure and
update the weight of each product you sell. Having that
information set up will help you get a good sense of your total
costs, and pass along accurate prices to your customers.
• Choose your preferred packaging. While there’s more to be said
about what kind of packaging is right for your products, once
you’ve selected it, you can add that information to supporting
sites so you can calculate accurate shipping prices.
• Source your packaging. You can order free packaging from
some carriers such as USPS, UPS, or DHL, or invest in branded
packaging if that’s part of your strategy.
PREPARING TO LAUNCH
I 18