Ecommerce Ebook EN V2 (2) - Flipbook - Page 2
TABLE OF CONTENTS
1
Introduction
2
Finding a product to sell
3
Evaluating your idea
4
Writing a business plan
5
Branding your business and creating your logo.
6
Understanding search engine optimization (SEO)
7
Building your store and choosing your sales channels
8
Preparing to launch
9
Key performance indicators
A. Defining your key performance indicators
B. Types of key performance indicators
1. Key performance indicators for sales
2. Key performance indicators for marketing
3. Key performance indicators for customer service
4. Key performance indicators for manufacturing
5. Key performance indicators for project management
10
Post launch
11
Popular customer acquisition strategies
12
How will you grow?
13
How to drive traffic to your website
14
Tactical factors
INTRODUCTION I 2