Ecommerce Ebook EN V2 (2) - Flipbook - Page 20
A- D EFINING YOUR KEY PERFORMANCE INDICATORS
Before launch, you need to determine your key performance indicators so you know exactly what measures of success to track.
Otherwise, you’ll be in the dark. Key performance indicators (KPIs) are like milestones on the road to online retail success, chosen and
monitored depending on your unique business goals. Because measurement drives future marketing strategies, customer loyalty and
advocacy, cost control, and business growth, a detailed KPI review is more than necessary.
KEY PERFORMANCE INDICATORS
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