Ecommerce Ebook EN V2 (2) - Flipbook - Page 36
SEARCH ENGINE OPTIMIZATION
Because of its importance, let’s revisit SEO. When looking for a product or service, consumers usually
begin their search with Google. Creating website content that helps your brand show up in Google
search results for relevant queries is what we call SEO (Search Engine Optimization).
Doing keyword research, and implementing your findings into a content strategy for your website pages
and blog will help you climb Google’s rankings, bringing you search traffic filled with potential customers
to your website. Ending up on the first page of search results is the ultimate goal.
ADVANTAGES
POTENTIAL PITFALLS
TIPS
• Passive, organic traffic: Every second,
over 40,000 queries are entered into
Google’s search engine, making it the most
visited website on the internet. Being at the
top of search results means big business.
• Slow growth: If you are aiming to show
up organically on the first page, as
you should, it can often take time and
patience for Google to recognize your
website as an authoritative source.
• Evergreen: SEO is often referred to as a
source of “evergreen” traffic, since content
created and posted months, or even years
ago, can continue to rank on the first page
of Google and drive traffic to your site.
A good piece of evergreen content can
bring you new traffic without the need to
continuously pay for every new visitor. Its
name comes from the evergreen—a plant
that retains its green leaves all year round.
• Competition: Certain niches are highly
competitive when it comes to search
rankings, which can make ranking on
the first page more difficult. Tools like
Ubersuggest and Ahrefs can help you
understand the level of competition for
different search queries and keywords,
and provide ideas for less competitive
alternatives.
• The Google algorithm is prone to change.
Make sure you stay on top of the latest
strategies on both the technical and
creative side of SEO. If necessary, hire a
consultant who can set you straight on a
regular basis.
•M
ake sure you have a top content
creation resource. Coming up with
creative content ideas that align with
your keyword research will help rank
your content above the competition.
POPULAR CUSTOMER ACQUISITION STRATEGIES
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