Ecommerce Ebook EN V2 (2) - Flipbook - Page 37
CREATING AN ONLINE AUDIENCE
There are many ways to build an online audience on social media. Almost all of them
require time, consistency and content to attract new followers and keep them engaged.
Your online following not only provides your brand recognition, authority, and
preference, but it also creates an audience of customers you can reach whenever you
want to promote a new product or increase sales.
ADVANTAGES
TIP
• Organic traffic: Creating an engaging
social media presence will help you
share content for free. Viral videos, for
example, can show up on the highly
trafficked trending, prompting followers
to share your content or tag your brand,
bringing you more organic followers and
potential customers.
• Creating an online audience organically
is a cost-effective way to attract new
customers. Unlike paid ads, there isn’t a
fixed cost associated with exposing your
brand to new people. Make sure you don’t
limit yourself to paid ads, even if they
are attractive. Put some of that money
on creative people with great content
ideas. They may well generate a better
ROI than paid ads.
• Social proof: Social media has no
shortage of visible numbers, whether
it’s the number of likes or comments
a photo gets, or your total subscribers.
That’ll get you social proof, engagement,
and legitimacy of your brand.
POPULAR CUSTOMER ACQUISITION STRATEGIES
I 37