Ecommerce Ebook EN V2 (2) - Flipbook - Page 39
HOW WILL YOU GROW?
While customer loyalty and repeat purchases are an important element to the
overall health of your business, attracting new customers through customer
acquisition can help you grow beyond your current base.
Customer acquisition is about demystifying how customers discover your
brand and why they buy from you so that you can optimize and scale that
process. This will allow you to spend your marketing dollars more strategically,
and grow your business steadily over time.
Knowing which channels will work as a customer acquisition tool for your
business involves continuously testing new channels and approaches,
allowing you to find out what works best for your unique business and prevent
you from being too reliant on a single source.
HOW WILL YOU GROW?
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