Ecommerce Ebook EN V2 (2) - Flipbook - Page 6
FINDING A PRODUCT TO SELL
The first step is determining what product (s) you want to sell online. This is by far the hardest part of starting an online business. There
are several strategies you can use to find product opportunities.
Product opportunities
1
Solve a customer pain point
4
Pay attention to common frustrations with an existing line
of products. Being keenly aware of the pain points and
small annoyances you come across in everyday life could
help in generating a profitable product idea.
2
Appeal to enthusiastic hobbyists
When consumers are passionate about a particular trade
or hobby, they’re usually more inclined to invest money to
get the exact product they want.
3
If you have a skill or a unique set of experiences that makes
you more knowledgeable than the average person in a
particular field or topic, you can use that expertise to enter
the market with an advantage that isn’t easy for others to
duplicate or copy.
5
Capitalize on trends early
Recognizing a trend early enough can allow you to carve
out a solid market share and establish yourself as a leader
before others have a chance to. The key is to not confuse a
“fad” with a genuine “trend”.
Go with your personal passion
While there are inherent risks in choosing a niche based
on your own interests, using your know-how to create and
position a unique product can be extremely profitable.
Consider your professional experience
6
Read customer reviews on existing products
Whether you already sell products online or not, there is a
wealth of insight you can derive from customer reviews.
There may be trends you can use as inspiration. Pay special
attention to shortcomings and complaints being shared.
FINDING A PRODUCT TO SELL
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