Empower - 21 Web Design Trends - Flipbook - Page 18
LIGHT COLORS
Contrary to the print medium, web light colors
retain their quality, visibility and richness. Keeping it
light insure colors are not overbearing or stressful
for the human eye. In fact, the added value of using
light colors in web design extends beyond the
visitor’s visual experience — light colors are also
conducive to user engagement. Their soothing
effect encourages users to stay on the page for
longer, enjoying the color palette’s tranquility and
warmth.
Their soothing
effect encourages users
to stay on the page for
longer, enjoying the
color palette’s tranquility
and warmth.
Ref. Elementor, 13 Leading Web Design Trends for 2021, 2021
STAND OUT. SHINE. BE COLORFUL.
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