Empower - 21 Web Design Trends - Flipbook - Page 25
COLORS EVOKING CERTAIN MOODS
Using color mindfully to evoke certain moods will be significant in 2021. Color psychology, the study of color’s impact on human
behavior, has been around for centuries, and marketers have used it to help sell for nearly as long. While the way we interpret colors
has a lot to do with our perceptions, some general feelings are associated with colors. For example, green typically denotes nature
while red symbolizes energy and passion. Moreover, neurological studies teach us that emotion leads to action while reason leads to
conclusions.” Before understanding, consumers feel. So making people feel good about your brand is key. If they feel good about it,
they’ll find a rational reason to buy into it. Armed with this understanding, web designers will focus more on using color mindfully to
evoke a positive mood and feeling aligned with their brand essence.
Ref. TheeDigital, Top Web Design Trends for 2021, 2021
STAND OUT. SHINE. BE COLORFUL.
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