Empower - 21 Web Design Trends - Flipbook - Page 38
ENHANCED PRODUCT
PHOTOGRAPHY
Shopping online is generally far easier and more
convenient than trudging around from store to store.
But, not being able see, touch and feel these products
in real life makes it very difficult to decide whether
you’re buying the right thing or not. For this reason,
many companies are moving away from small
thumbnail images towards large and detailed pictures
of products on their websites. Many also let you view
products in 3D, and rotate them through 360 degrees.
Others have pushed the envelope considerably by
let you view their products in context. For example,
Airbnb offers immersive 3D tours of a property before
you rent it, while IKEA uses an AR app to let you see
what a sofa would look like in your own room. As we
continue to spend more time at home and shopping
online in 2021, we’re expecting to see a lot more
innovation in this area.
Many companies are
moving away from small
thumbnail images towards
large and detailed pictures
of products on their
websites.
Ref. Creative Bloq, 5 hot new web trends for 2021, 2021
ADDING DEPTH AND REALISM TO PHOTOS
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