Empower - 21 Web Design Trends - Flipbook - Page 53
AUGMENTED REALITY KNOWS NO LIMIT
Web AR is growing exponentially in popularity not only as a marketing tool but also as a technology that can be quite pragmatic.
It’s is one of the best ways of producing a truly immersive brand experience and of building lasting customer engagement. Among
the many industries benefiting from AR, retail stands to gain the most. Virtual try-ons for clothes or sunglasses have become a
staple technique—one that was not possible several years ago due to insufficient maturity of the technology. More often than not,
augmented reality is used on mobile devices. Case in point, Sephora has published a Virtual Artist app, where users can try on
hundreds of makeup products and experiment without leaving the comfort of their home.
Ref. insanelab, 20+ uncommon web design trends to look out for in 2021, 2021
Ref. Adobe, 5 Innovative Examples Of Augmented Reality In
Action., 2021
AUGMENTED REALITY, AUGMENTED SALES
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