Empower - 21 Web Design Trends - Flipbook - Page 63
MOTION & INTERACTIVITY
Used everywhere, motion and interactivity in web design is a simple way to make an otherwise ordinary web page more exciting and
engaging. In a similar vein, many brands and businesses, such as YouTube Rewind, have begun adding more interactive elements to their
websites, including quizzes, games, polls and surveys. A great example is Estee Lauder, whose website features an interactive arcade game
called ‘THE ANRCADE’ – a futuristic quest focused on earning ‘youth-generating power points’ to promote their Advanced Night Repair
cream. In addition to being a fun addition to the online experience, interactivity is a great way to engage your visitors while also learning
more about them. However, it’s important to achieve balance and ensure your motion or interactive elements don’t dominate or distract
from the purpose of your website. As popstar Kylie Minogue would say: « Come on, do the locomotion »
Ref. envato, Web Design Trends 2021, 2021
COME ON, DO THE LOCO-MOTION
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